The Challenge
What was breaking
The client needed a website with full support for Hebrew and French alongside English. The content was compliance-sensitive — legal-grade language that could not tolerate translation errors. Normally, this would require professional translation services at roughly $100 per page. For a site with 50+ pages, that meant $5,000+ for translation alone — before any revision cycles, before any content updates.
Most organizations in this position make a rational choice: they do not localize. The cost-to-benefit ratio does not justify the investment, especially for content that needs regular updates. But for this client, localization was not optional — their audience across EU markets required content in multiple languages, and regulatory compliance demanded accuracy.
The choice was either pay $100/page for professional translation every time content changed, or find a technological solution that could deliver professional-grade translation at a fraction of the cost. Traditional machine translation (Google Translate, DeepL) was not accurate enough for compliance-sensitive content. Custom AI pipelines were expensive to build and run. The client needed something in between — a system that was far cheaper than professional translation and far more accurate than off-the-shelf machine translation.